Food for Thought: Targeted Campaign Ads

The New York Times just published an interesting article about how online data is used for targeted campaign ads. Cass Sunstein discusses at length in Republic.com 2.0 that microtargeting of this sort could cause society to become more fragmented. This article focuses on two other consequences: microtargeting could lead to discrimination against groups with low political influence, and it could distort the ability of voters to accurately gage politicians’ priorities.